Friday, November 15, 2019


I was born and raised in Malabon. Stayed in that quaint little town (now a city) until 2009. And what I loved about the place? The fresh produce, especially seafood that I buy DAILY in the market, just 5 minutes from where I live.

When I transferred to Quezon City, I had a hard time adjusting to the fact that the only available fish in the market -- bangus, hito and galunggong. Admittedly, when I was in Malabon, I never ate galunggong, and until now I don't eat hito. For a true-blue "Malaboner", I am a big fan of Maya maya, lapu lapu, sapsap, dalagang bukid, kalankaw, espada, bisugo, tanigue at talimusak.  There is always an assigned recipe for specific kinds of fish. Kalankaw and espada for frying; lapu lapu and dalagang bukid for pesa; bisugo and talimusak for paksiw; tanigue for sinigang sa sampaloc, sapsap for sinigang sa bayabas. 

Until I discovered Fisher Supermarket in Quezon Avenue!  They sell the freshest fish and seafood na pasado sa panlasa ko!  At a price that is very competitive to other groceries and even the local markets. Why? Because the owners of Fisher Supermarket get the supplies from their own fishing business. No middleman means lower prices.


Fisher Retail Inc. a family owned business which was named to reflect the Del Rosario family's well established roots in the fishing industry. The "fishing" idea started from IRMA Fishing and Trading Inc., which has been operating for over 40 years.

Fisher Retail Inco. is the owner and operator of Fisher Supermarket with branches at Quezon Avenue and Malabon. Fisher Supermarket is tagged as the FRESH ADVANTAGE that provides fresh, rare and affordable seafood and has a wide selection of exciting products.


Fisher Supermarket regularly holds sales, but the most awaited ones happen twice a year. One around march-april just in time for Holy Week called the RED BOAT SALE, and the other one is the BLACK OUT SALE.

Get our shopping carts ready for Fisher Mall's Black Out Sale 2019 happening this November 15-17 at both Quezon Avenue and Malabon branches.

Enjoy up to 70% off and Buy1 Take1 deals on selected items at Fisher Supermarket.  

Shoppers are also treated to on hourly raffle. 

There is also a FISHER ELITE PROMO:  get free one 15g of Hershey's Cookies and Cream or Cream Milk Chocolate for a minimum purchase of P2000 at the supermarket, when you present your Fisher Elite card upon payment.

PALUTO PROMO ALERT:  for every purchase worth P100 of any participating Knorr products, get one Paluto Voucher worth P50.  For every purchase of Lea & Perrins Worcestershire Sauce 290ml, get one paluto voucher worth P50.

PALUTO RULES:  choose your catch. Pick your paluto for as low
as P18 per 100 grams (minimum paluto must be 50 grams).
Select add ons (extra rice or sauce for P15)

the seafood section have aquariums containing an extensive
selection of live fish and seafood to cater to the customer's
convenience to freely select their desired live and fresh seafood

cute corner for different kind of longganisa
if you are a Malaboner - you are definitely a lover of kakanin!


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