Friday, July 17, 2020


 It was just the beginning of 2020 -- we were all happy from the recent festivities of Christmas and New Year, when we were shocked by a series of negative events. We were caught off guard. We did not expect them to happen...


Made me think... "Hala... ano na nangyayari sa mundo? Bakit ganun? Sunod sunod na negative events! Grabe naman!"

And almost everyone on facebook, twitter and instagram posted - "Ang tagal naman matapos ng January."  And my mind told me, that negative things do happen. We cannot even predict where or when, and how grave the blow will be. But it is definitely one of life's realities - dumadating talaga ang mga pagsubok, problema, sakit, aksidente at iba pa -- ang tanong, handa ka ba? Handa ba ang iyong pamilya?"


Why is having an insurance important? If you are the breadwinner of the family, you must take good care of yourself. You must realize that having a life insurance is beneficial for your family. In case something happens to you, your beneficiary will at least get something.  If you get sick, you can get medical assistance and not burden your family on medical expenses. 

"Ang INSURANCE ang magiging kaagapay mo sa panahon ng pangangailangan, ang ALALAY MO SA BUHAY."


Most of you my dear readers would probably say... "ang mahal ng insurance. Di naman namin afford yan!"

My reply... just think about this:

 Huwag nang pag-isipan pa. Sa piso bawat araw o 365 bawat taon, insured ka na!
Ang mura di ba... 365 pesos lang ang halaga ng iyong PEACE OF MIND!

I know vthat a lot of people have been thinking twice about getting an insurace. Ang the reason - they cannot afford it. But there is an insurance that is affordable and simple to understand. And most importantly, an insurance company that is proudly Filipino!



Country Bankers Life Insurance Corporation (CBLIC) was established out of the need to cater to unserved segment of the insurance market. Founded by Jose E. Desiderio in 1965, CBLIC responded to the needs of small and medium business entrepreneurs, farmers, and public school teachers in the rural areas, a market that had been untapped in the 1960s.

Today with strong 55 years as a reliable insurer, CBLIC remains true to its promise to give Filipinos simple, straightforward and non-intimidating insurance options in the countryside through partner banks.

COVID-19 has revealed that insurance is important, more than ever.  Lives are on the line during times of uncertainty and these lives are a priority. It is best to be ready at all times,” said Geraldine Desiderio-Garcia, CBIG senior vice president and general manager.  Indeed, CBIG’s slogan: Kapag Sigurado, Hindi Kabado, remains relevant.

She added, "We are committed to the needs of our clients. We are proud to share our humble success with everyone who has contributed to the growth of CBLIC for over five decades, especially our clients in the countryside."  

CBLIC's management has been working hard to improve its products and sere their clients better, forging to solidify its position as the most affordable insurer-of-choice. Its micro-insurance products for instance, provide disadvantaged Fiipinos access to financial support during times of catastrophe and financial distress.

"We will continue to deliver what we promise to give by coming up with affordable, simple and relevant insurance products like CB Kalinga, our micro-insurance prodict. and Alalay sa Buhay, one of the most affordable term insurance packages in the market," says Ms. Garcia.


ASB or Alalay sa Buhay is an insurance plan designed for an individual or family. It provides renewable one-year insurance to individuals 13-70 years old for only Php365 pesos, with natural and accidental death benefits. Aba! 365 pesos ay katumbas ng piso kada araw na iipunin para makabili ng insurance!  

ASB is also available for families and seniors, with ASB family being renewable up to age 70 for principal insured and covers up to 3-5 family members for only Php750 for one unit. ASB for seniors covers individuals ages 71-80 and offers insurance for one year for only Php1,000 for one unit.


Everytime you say "no or next time" when life insurance is offered, it means protecting
yourself as the income provider/generator is not your priority. It means that no matter what happens to you is up to God or your family on how to help you and how everyone will get through the bad times. Or you may even be just "fatalistic" -- bahala na kung ano man ang mangyari sa pamilya ko kapag wala na ako....

It means that if something happens to you, whether you meet an accident, become critically ill, have to be hospitalized, become permanently disabled, or even leave through an untimel death, it is just okay.

How would you prepare yourself for that?
How would you want your family to continue their lives when it happens?

So my advice -- for your peace of mind, go get yourselves an insurance and live life without worries!   #CountryBankersKapagSiguradoHindiKabado #ItoAngAlalayKoSaBuhay

For inquiries on life and non life insurance products, visit Country Bankers Centre at 648 T.M. Kalaw Avenue, Ermita, Manila or call 8523-8611 for life and 8524-0621 for nonlife. 
Or visit and

To all the Filipinos, continue the FIGHT! To stay healthy, to strengthen family ties and survive the pandemic! 

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