Thursday, November 21, 2019


When something is working for you -- you make it a point that you stick with it no matter what. As a writer for 20+ years, what works for me, is to keep on reinventing myself. I cannot be complacent in my work. When I shifted from TV writing to blogging, I did a lot of research on the new social platform. I studied the social media market. I observed what social media style works and connects with my audience. 

Same with the brands that we love. If a beauty product works well on our skin, we continue to patronize it. Sabi nga... kung saan ka hiyang, dun ka!  

In my humble opinion, this is Dermcare's secret for being a top player in the beauty business in the Philippines.  First, they are very affordable. They are true to their promise that beauty shouldn't be that expensive and should be accessible from class A to E. Value for money is their commitment. Second, through the years, they now have more or less a total of 120 branches nationwide. All these branches are staffed with trusted dermatologists and professionally trained beauty therapists.  Third, and the most important factor, they are very customer-oriented. They give discounts to valued and loyal customers. They keep on upgrading their branches, constantly come up with innovative products that will answer their clients' ever changing needs and they always welcome clients with the sweetest smile.



The very first Dermcare Professional Skin, Hair and Spa opened in the 1980s. With the first venue came dermatologically tested products that improved skin and made people more beautiful. They eventually expanded from a seller of beauty products to a one-stop-beauty-hub that offers world class skin facials (lightening, anti aging, pimple control treatments), body treatments (scrubs, waxing, spa services) as well as hair rebonding and treatments.


The Wellness Innovators Corporation, in partnership with the Dermcare Group of Companies will be launching an innovative skincare line this December. The new skincare line is designed and manufactured in partnership with Japanese beauty experts, and developed especially for working Filipinas who encounter a lot of glow suckers (pollution, harsh weather conditions, personal and professional stressors and unhealthy habits) in their daily lives and do not have the time for multi-step, time consuming skincare regimens.

"We believe that the combination of our experience in Filipina beauty, together with the technology of Japanese skin innovators, we have developed an excellent product that can help Filipinas reveal their radiant, beautiful skin," explained Mrs. Zenaida Palisoc, CEO and President of the Dermcare Group of Companies.

In addition to its healing, nourishing and protective attributes, this new skincare line promises integration in the working Filipina's beauty regimen. These products will be launched on December 9, 2019, during Dermcare's 30 Gorgeous Years Party which will be held at the Manila Hotel. Follow the launch event's official hashtag #PinayRadiance to be one of the first people to witness this newest innovation in Philippine Skincare.


Kwentong Pilipina, a digital platform made to empower Filipinas, is a part of an advocacy to elevate the lives of Filipinas. This platform shares inspiring stories of Filipinas who overcame challenges and adversities.

Aside from stories, Filipinas will also gain access to exclusive content about health, career women's rights, beauty, lifestyle, and other relevant content. These will be coming from different individuals and organizations who are advocates of women empowerment.

Finally, viewers can become a part of a community where they can interact with likeminded Filipinas. This will give them a place to share their own stories, pieces of advice and ask questions to their fellow members.  

The Kwentong Pilipina advocacy is championed by the Wellness Innovators Corporation, in partnership with different local organizations and individuals.

Kwentong Pilipina can be accessed in crystalwhitephilippines Facebook page and website.

No one can argue with the 30 year success of Dermcare. And when you are successful, there is a tendency to be copied. Warning though -- Dermcare Professional Skin, Hair and Spa and Dermcare Luxe Wellness and Spa are NOT affiliated, associated, or in any way connected with Dermacare Face Body and Laser Center/Dermacare Skin, Hair & Spa. Be informed guys, and you should trust only the brand with history! 

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