Thursday, August 17, 2017

EXQUISITELY DESIGNED FILIPINO KNITWEAR FOR THE MODERN FILIPINA



Here’s the deal.  When I started blogging a year and a half ago, I just write about personal experiences and interests.  But as my blogging life progressed, invites to media launches and press conferences came in frequently – where I got to mingle with fellow bloggers, PR people and brands/clients.

This became a concern already.  Why?  My dear readers, I must confess.  I am not the “OOTD” type of a person.  I go to events with a keen interest to learn more and find creative ways to disseminate info. Am not really the type of person who will make extra effort to “glam up” for events.

But slowly this is changing...

I am now learning the value of dressing up and fixing myself to at least look presentable when going to events and meeting new people. Its not really about how expensive my clothes are, or are they the current trend!  It is knowing what looks good on me, what flatters my body type;  classic designs that won’t fade thru time.


And yes... I am very particular in choosing Philippine made! 

Good thing I went to this year’s MaArte Fair at the Manila Peninsula. There I discovered a brand that I instantly fell in love with – CHILL BY NOOKS!










Chill By Nooks is a Filipino knitwear company.  A pioneer in the development of pineapple fiber as yarns for textile.  A good number of their knitters have been with the company for an average of 8-10 years. These creative, highly skilled workers studied the craft for years. So when you buy a dress, shawl, scarf – you are assured that every stitch is made by hand by these knitters.  You truly get quality and elegantly designed knitted products. 

If you have been following my blog – you will know that I love writing about artistic and locally produced products, that can highly compete with the global market.  Chill by Nooks fits this category!  I like the idea of buying their products, because: 


1)  they are not mass produced so you won’t bump into someone wearing the same poncho or shawl  
2)  the design, the vibrant colors are very Filipino;  you will be proud wearing it here and more, abroad.
3)  Really affordable. Because the classic design has a timeless aesthetic value. Definitely not a “flash-in-the-pan-design” which you cannot wear after a season. 


I was also very lucky to chat with Ms. Elsie Standen, Chill by Nooks’ Creative Director and Co-Founder.  


I cannot really hide my excitement, as I tried some of their products.  One word to describe how I felt – elegant! 







My choice: the Ellie Spacer Jacket in Navy Blue.


And good news to all mommies out there. Even my daughter loved the Ellie Spacer Jacket. Truly a classic at any age!    








Washing and caring for your knitwear:  I suggest you wash the items by hand. Use warm water and mix with a small amount of detergent. Soak for 10 minutes. Rinse properly.  Remove as much water as you can. Then lay it flat on a towel to remove some more water. Avoid direct sunlight, let it air dry.










Chill by Nooks recommends machine washing flat fabrics like shawl and sheets. Put inside a mesh bag before machine washing.


I think, like me... you’ll love wearing knits.  Its softness and warmth give comfort. If you properly care for it, and follow the instructions I mentioned, they retain their shape and elasticity and do not wrinkle. 

It is time to add some glam into your OOTDs!  MrsWise is oh-so ready to update my wardrobe.  Since I am a confessed commuter, wearing knitwear is advantageous because I can arrive at my events wrinkle-free.  Or I can just wear normal top and jeans – and just put on my Chill by Nooks hammock scarf and voila!  I can be as stylish as I can be!


You can find Chill by Nooks at Cinderella in Glorietta, Alabang Town Center and Festival Mall. 


If you want to browse their products and shop online visit their 
WEBSITE and FACEBOOK PAGE   
Get social with them on https://www.instagram.com/chillbynooks/