Saturday, August 26, 2017

CANADIAN BEDDINGS' #ImCotton MOVEMENT



Having a good night's sleep is very important for us mommies.  It will assure us that we wake up fresh and energized to carry on with our everyday tasks. Equally important to each and every family member also.  

So it is very important to invest in quality beddings.  Wise Moms choose COTTON!


Cotton is a pure, natural material and is breathable.  It will absorb the heat from your body as you sleep in the night.  It allows you to stay cool in summer and will keep you warm during the cold BER months.  Cotton is naturally hypoallergenic, which is best for someone like me who has many allergies. Investing in cotton beddings will save you money in the long run because it last long and you don't have to wash as often as beddings of synthetic materials.


#ImCotton MOVEMENT:


Sleep with peace of mind and help communities achieve sustainable living.

Canadian Beddings—the leading manufacturer of bed sheets, comforters, pillowcases, and towels in the country—unveiled its new line of products that will support a movement that aims to promote responsible and sustainable sourcing of cotton worldwide.



The company showcased its new products from various brands through a tradeshow that targets at cementing itself as the pioneer of the movement dubbed, #ImCotton, in the Philippines. 



The company said that it is highlighting cotton for this year’s trade fair, which is sponsored by The Hand Creative and Blue Water Day Spa, because Canadian is all about quality. The movement forms part of Canadian Bedding’s diverse initiatives that target at advancing an industry that serves not only its customers, but also the world as a whole—prioritizing how it may contribute to creating a sustainable community and environment.





It suppports The Better Cotton Initiative also known as “BCI,” which exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity.” They provide a set of standards for countries that grow cotton.

New Products

The company launched its new collections under Lifestyle Premium (mainstay collection that caters to the high-end market), Lifestyle Moods (for the younger demographics), Lifestyle Pick N Go (for the budget conscious market), Lifestyle Towels (new series of designs), Modern Linens (mainstay collection for the budget conscious market as well), and Character Collection (for the kids).


All these collections have varying features, such as thread and cotton count, microfiber, to name a few, that give customers the comfort they need. The company is proud that they are able to lead innovations when it comes to manufacturing linens, towels, and pillows, among others.


  
Expanding its collections, Canadian Beddings, over the years, has acquired several international licenses which all began in 1996 upon the acquisition of Disney license. The company has also developed strong relationship with Warner Bros., NBA, Hot Wheels, Barbie, Marvel, Justice League, and Sanrio.